Level Up: Foot Locker, Inc. Teams Up with Champion Athleticwear to Bring esports Product to Retail
May 01, 2019
Foot Locker, Inc. is no stranger to collaborations, but its latest unlike any other. The Foot Locker family of brands – including Foot Locker, Champs Sports, Eastbay and Footaction – have teamed up with Champion Athleticwear for the first direct-to-consumer apparel collection celebrating multiple top tier esports teams. The five teams – OpTic Gaming, Counter Logic Gaming, Dignitas, Spacestation Gaming and Renegades – have a wide span of expertise, including sports games, battle royale and multiplayer online battle arena (MOBA).
“Foot Locker, Inc. has a storied history elevating traditional sports and athletes in unique ways, and now we are excited to elevate esports for our consumers within the Foot Locker family of brands,” says Andrew Gray, VP and Chief Merchandising Officer for Foot Locker, North America. “This is a great opportunity for us to continue our mission of inspiring and empowering youth culture.”
The full assortment of jerseys will launch in select stores and online on May 2. On May 18, Champs Sports will host an exclusive in-store tournament at the Times Square Flagship, where fans will be able to purchase apparel and compete against their favorite gamers for each team.