Foot Locker, Inc. Announces Strategic Investment in Super Heroic
January 03, 2019
Foot Locker, Inc. is deeply committed to the well-being of youth, championing the importance of being active and leading a healthy lifestyle. As a reflection of that commitment, the Company announces a strategic investment in Super Heroic, Inc., a lifestyle brand that designs, manufactures and markets innovative footwear, clothing and accessories, and shares the Company’s passion to empower children through the power of play.
Headquartered in Oakland, Calif. and co-founded by Jason Mayden and Harshal Sisodia, Super Heroic combines cutting-edge technical functionality and high-performance designed products specifically created for children. Super Heroic has achieved a significant foothold in the growing youth footwear category since its inception. As part of Foot Locker, Inc.'s strategic investment, Kids Foot Locker will be the first brick-and-mortar retailer of Super Heroic products in the U.S.
"We are excited to partner with Super Heroic, a company that shares our deep commitment to empowering children through innovative athletic products," states Richard Johnson, Foot Locker's Chairman and CEO. "With its robust talent and cutting-edge innovation, we look forward to working with Jason and the entire Super Heroic team to offer an exciting, fresh product to our customers, while realizing additional growth opportunities for the future. Giving kids the tools to be active is in our DNA. Having our two companies come together to empower kids to play has the potential to be game changing."
Foot Locker, Inc. will serve as a board advisor to Super Heroic, partnering with the company on various growth initiatives from product to content.