Basketball’s Sneaker King P.J. Tucker, Singer Pia Mia, and Actor JD McCrary Join Forces in Newest Edition of Foot Locker’s “Discover Your Air” Campaign

June 19, 2019

True sneakerheads will go to great lengths to score a pair of kicks, and Foot Locker’s latest spot showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes. The latest installment in the brand’s “Discover Your Air” campaign, the video stars Houston Rockets forward P.J. Tucker, singer and model Pia Mia, and actor JD McCrary alongside a number of Nike Air Max silhouettes, including the Air Max 95 and Air Max Plus, as they fulfill what they believe to be a budding sneakerhead’s dreams, with a humorous twist.

“Everything we do at Foot Locker we do Because Sneakers, and we know our customer’s every impulse and motivation revolves around their love of sneaker culture,” said Patrick Walsh, Vice President of Marketing, Foot Locker North America. “Because Sneakers represents a shared belief and comes to life in this spot as we see a young sneakerhead go to extreme lengths to convince real-life stars to aid in his quest to secure coveted sneakers.”

“Anyone who knows me, knows that sneakers are in my DNA, so of course I’m excited to be working with Foot Locker as part of their ‘Discover Your Air’ campaign,” said Tucker. “Whether you’re on or off the court, you always need to bring your A-game when it comes to style, and I know all too well what it’s like to chase those elusive kicks.”

Set to air during the NBA Draft on June 20, 2019, watch the video here. The full collection of Air Max silhouettes featured in “The Letter” is available on, at Foot Locker stores around the country and through shoppable Instagram posts.

Download PDF: Press Release

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