Footaction Launches Exclusive Capsule Collection for 20th Annual Latin GRAMMY Awards
November 12, 2019
In partnership with Streetwear Designer Guillermo Andrade and the Latin GRAMMY Cultural Foundation.
Later this week, some of the biggest names in music will be hitting the stage for the 20th Annual Latin GRAMMY Awards. To celebrate the occasion, Footaction has launched an exclusive capsule collection in partnership with Guillermo Andrade, co-founder of FourTwoFour on Fairfax.
The acclaimed streetwear designer sought inspiration from Latin music’s leading stars, like Puerto Rican star Bad Bunny and Colombian stars Greeicy and Sebastián Yatra, to interpret their individual and signature styles into limited-edition graphic T-shirts. Produced and sold online by Footaction, $5 from the sale of each shirt will benefit the Latin GRAMMY Cultural Foundation, whose mission is to further international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture, through college scholarships, grants and educational programs.
“We’re excited to partner with Guillermo Andrade in support of the Latin GRAMMY Cultural Foundation,” says Richard Mcleod, Vice President of Marketing at Footaction. “Guillermo is a visionary designer who bridges art, politics, culture and music. He, along with the musical artists from which he drew inspiration, embody the spirit of No 1 Way and we’re thrilled to launch this project and celebrate the individual paths to success that these creative forces have forged.”
Alongside Guillermo Andrade’s designs, Footaction’s capsule collection will also feature a design inspired by Regional Mexican star Christian Nodal and two Latin GRAMMY Award T-shirts highlighting its iconic statuette. The collection is available at www.capsulebyfootaction.com and on the Frenzy App for a limited time.