Foot Locker Opens Its Largest Store on Singapore’s Orchard Road
August 17, 2020
The Power Store celebrates Singapore’s relationship to sneaker and basketball culture.
Two years ago, Foot Locker set out to expand its presence in Asia with the opening of its first store in Singapore in 2018. The country is now home to the largest Foot Locker store, which officially opens its doors today.
Located in Orchard Gateway @Emerald, the Power Store – a five-story space with retail over three-levels – delivers an engaging retail experience, combining premium product and elevated in-store presentations, as well as enhanced customer experiences. The store celebrates basketball culture, featuring a multi-branded basketball collection and a half-court.
Inspired by Singapore and its relationship to sneaker and basketball culture, the store features specially commissioned murals by local artists MessyMsxi and Clogtwo, setting the tone for how Foot Locker will tailor the store to the local community.
Customers can expect immersive experiences and elevated product storytelling with impressive footwear and apparel collections from global brand partners, including Nike, Jordan, adidas, Puma, Converse, New Balance and streetwear brands including Chinatown Market, Rip N Dip, Daily Paper, and Yeti. The store will provide full-family shopping for men, women and kids, serve a sneaker-obsessed community, and provide access to the widest selection of Nike Air Max Plus (TN’s) available in market.
“We are proud to host the single largest physical Foot Locker experience yet to date in Asia, on Orchard Road in Singapore,” shared Tomas Petersson, GM and VP, Foot Locker Asia. “This is where we embarked on our Asia journey, and Singapore has really embraced our brand out of the gate. Our purpose is to inspire and empower youth culture and our belief is that when we speak to the consumer through the lens of curated brand and product stories via our omni channel focus, then we connect deeply with the sneaker and sport community. The Orchard Road store is a pinnacle expression of our Brand together with our partners and we are especially proud as a team to deliver this in these challenging times, as this will give the Singaporean consumer a truly unique experience.”