Foot Locker Launches New Membership Program FLX

February 06, 2020

Unifying all Foot Locker, Inc. brands for the first time.

This week, Foot Locker, Inc. officially launched FLX, the new membership program unifying the family of brands under one easy-to-use platform, in North America. The most loyal customers have already been shopping across Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction and Eastbay – but now, they’ll be rewarded for doing so.

FLX, which piloted in select European countries and will continue to expand to additional global regions, is free to join and allows members to earn points and access to exclusive experiences and rewards in the centralized Redemption Center. Members will earn 100 XPoints per dollar spent in-stores and online at all Foot Locker, Inc. brands, and they can also earn points by completing online activities such as surveys, shopping preferences and connecting social media accounts.    

Most notable for the true sneaker enthusiast, FLX Members can redeem XPoints for “Head Starts” which help improve the chances of securing highly-sought-after launch product via the Foot Locker, Footaction and Champs Sports apps using the Launch Reservation Procedure. FLX Members also get a Head Start benefit on each release, just for being a member.

“I am so proud of our associates. An incredible amount of thoughtful planning has gone into building FLX, our new global membership program that continues to put our consumers top of mind,” said Richard Johnson, Chairman and Chief Executive Officer of Foot Locker, Inc. “FLX rewards our customers for engaging and shopping across our family of brands by giving them exclusive access to great experiences, unique offerings and our most coveted products.”

To sign up for FLX please visit or head to the nearest Foot Locker, Kids Foot Locker, Champs Sports or Footaction store to learn more. Please visit for additional details on the launch of FLX.

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