Foot Locker, New Balance and PENSOLE Open Registration for Next ‘Fueling the Future of Footwear’ Master Class

November 06, 2019

30 students will participate in the three-week design competition.

As part of their continued partnership, Foot Locker and PENSOLE have teamed up with New Balance to announce the registration for their “Fueling the Future of Footwear” master class and design competition taking place in January 2020. Foot Locker’s seventh master class with PENSOLE, the program is a hands-on, intensive design competition created to discover and develop the future of the footwear industry.

For its January 2020 master class, PENSOLE has partnered with both Foot Locker and New Balance to provide unique opportunities for aspiring footwear and apparel designers. The class will challenge the selected students to design footwear and apparel silhouettes for New Balance across both lifestyle and performance categories. As PENSOLE’s only off-campus course, the program will be held at the New Balance Research & Development Center in Lawrence, Mass. from Jan. 27 – Feb. 14, 2020. A total of 30 students will be selected to attend a three-week “learn by doing” footwear design program, where they will be split into five teams of six.

“Partnering with PENSOLE has been a powerful initiative at Foot Locker, as we are always looking for innovative ways to connect with our consumers. There is no better way to do so than to make them part of our product-creation process,” says Patrick Walsh, Vice President of Marketing for Foot Locker North America. “We are excited to continue building upon our mission of empowering youth and sneaker culture through ‘Fueling the Future of Footwear,’ alongside two great partners — New Balance and PENSOLE.”

The curriculum will cover the product creation process across footwear and apparel design, materials and marketing. One or more individual from each discipline will be selected by a panel of judges including industry experts and leadership from Foot Locker and New Balance. For the first time ever, participants will have the opportunity to receive paid internships with Foot Locker and New Balance, working directly with the brands in each of their disciplines. Winners will also receive up to $500 in merchandise from New Balance.

Beginning today, prospective students can register in four different categories: footwear, color/material, apparel and marketing. All applications must be submitted through Registration is open to U.S. based students only, and the deadline to submit is Dec. 3, 2019. The 30 students chosen for “Fueling the Future of Footwear” will be announced in early January 2020 and will receive free tuition and housing – approximately $5,000 per student – for the class.

For further information, opportunities and more on Foot Locker’s “Fueling the Future of Footwear” program with PENSOLE, visit    

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