Since opening its first store in 1987, Kids Foot Locker has differentiated itself in the marketplace by being the only U.S. chain that offers branded athletic footwear and apparel for children. Kids Foot Locker’s 305 stores average 2,400 gross square feet and are designed uniquely with eye-catching fixtures, playful displays and graphics to appeal to parents and children.

At Kids Foot Locker, parents find a complete collection of athletic products targeted specifically at outfitting 5-to-11 year old children. The core Kids Foot Locker customer – who also tends to be a customer of Lady Foot Locker – is a mother of young children.

An important competitive advantage that Kids Foot Locker provides to the Company is an early engagement with young children who many times embrace the Foot Locker brand and become life-long loyal customers.

Kids Foot Locker’s marketing campaigns are designed to attract the attention of, and communicate effectively with, children. The Company also utilizes this approach when developing the Kids Foot Locker store’s visual merchandising, which has been updated to include new kid-friendly apparel tables, as well as new brightly lit shoe risers.

Primary Customer
5 to 11 year old children

Merchandise Mix
Children's Athletic Footwear, Apparel and Accessories 

# of stores (as of January 31, 2009)
305