In 2004, the Company acquired Footaction with an objective of increasing its market share in the United States by purchasing a business that caters to a consumer that typically resides in an urban area and embraces “edgy” fashion styles. Footaction’s roots in urban America have provided significant street credibility with urban fashion-trend influencers. The target customers for Footaction are predominately males, under the age of 25, who are inspired by athleticism but defined by street culture.

The Footaction in-store environment was recently updated with new tables and mannequins that improve the showcase of its merchandise assortments. By cross-merchandising footwear, apparel and accessories within these presentations, the Footaction stores present a more comprehensive and effective urban fashion story to the customer. New lifestyle graphics reflecting the core Footaction consumer were also added above the shoe wall in the stores to provide a shopping environment more relevant to its core customer base.

Today, there are 335 Footaction stores, averaging 4,700 gross square feet each. Footaction will continue to strive to gain market share by identifying emerging brands and working with its existing vendors to keep its merchandise assortments current.

Primary Customer
12 to 25 year old male

Merchandise Mix
Men's, Women's and Children's Athletic Footwear, Men's Athletic Apparel and Accessories  

# of stores (as of January 31, 2009)
335