NEWS RELEASE
CONTACT:
Peter D. Brown
Vice
President, Treasurer
and Investor Relations
Foot
Locker, Inc.
(212)
720-4254
NEW
YORK, August 10, 2004 -- Foot Locker, Inc. (NYSE: FL) the New York-based
athletic specialty retailer, today announced the launch of one of its major
back-to-school initiatives with adidas.
The
“Garnett,” the first signature shoe of reigning NBA Most Valuable Player, Kevin
Garnett (KG) of the Minnesota Timberwolves, is advertised exclusively at Foot
Locker and Champs Sports (also available at Eastbay). Reflecting KG’s creative input in both function and fashion, the
shoe releases with two distinct styles, a performance model, the Garnett, as
well as two off-court versions, the KG Attitude Mid and KG Attitude Low.
“Both
casual and performance product are key during the back-to-school season,” said
Stacy Cunningham, senior vice president, strategic marketing, Foot Locker, Inc.
“We’re excited to partner with adidas to offer the consumer the newest in
style, fashion and technology.”
The
Garnett performance shoe released July 21 for $100, followed by the KG Attitude
Mid for $75 and KG Attitude Lo for $70, on August 13. All shoes will be available in two colorways, white/blue and
black/silver.
The
shoe launches are supported by a fully integrated ad campaign created by
180/TBWA San Francisco (TBWA\CHIAT\DAY San Francisco) including TV, print, and
Internet. The campaign illustrates KG’s role as team leader and his commitment
to his teammates, fans and family, in both his professional and personal
life. Television ads air mid-July
through mid-August on NBC, FOX, WSPN, MTV and Comedy Central, to name a few.
adidas
Originals, known for their classic and clean styling, are important all year,
and especially at back-to-school.
Rolling out to Lady Foot Locker stores throughout July and August in
exclusive colorways is the Somoa, part of adidas’ Heritage collection. Priced at $60, color combinations of
white/navy/altitude blue and white/black/red hook-up to a matching apparel
selection to complete the package.
On
the women’s performance side is the Metaphor, a running shoe selling for $80 at
Lady Foot Locker. It’s available in
silver/diva pink with the exclusive “Hot Shot” apparel collection.
Both
Lady Foot Locker packages are supported with television advertising, created by
AKA Advertising, New York. The spot
highlights one young woman in different facets of her life, wearing either the
lifestyle or technology-driven product.
It airs from the mid-to-end of August on MTV, BET, VH-1, E!, and
networks in spot markets.
-- MORE --
Foot Locker, Inc. is a
specialty athletic retailer that operates approximately 3,900 athletic retail
stores in 17 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady
Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its
direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading
provider of athletic footwear and apparel.
This press release contains
forward-looking statements, which reflect management’s current views of future
events and financial performance. These
forward-looking statements are based on many assumptions and factors detailed
in the Company’s filings with the Securities and Exchange Commission, including
the effects of currency fluctuations, customer demand, fashion trends,
competitive market forces, uncertainties related to the effect of competitive
products and pricing, customer acceptance of the Company’s merchandise mix and
retail locations, the Company’s reliance on a few key vendors for a majority of
its merchandise purchases (including a significant portion from one key vendor),
unseasonable weather, risks associated with foreign global sourcing, including
political instability, changes in import regulations, disruptions to
transportation services and distribution, and the presence of severe acute
respiratory syndrome, economic conditions worldwide, any changes in business,
political and economic conditions due to the threat of future terrorist
activities in the United States or in other parts of the world and related U.S.
military action overseas, the ability of the Company to execute its business
plans effectively with regard to each of its business units, including its
plans for the marquee and launch footwear component of its business, and its
plans for the integration of the Footaction stores. Any changes in such assumptions or factors could produce
significantly different results. The
Company undertakes no obligation to update forward-looking statements, whether
as a result of new information, future events, or otherwise.
# # #
Foot Locker, Inc., 112 West 34th
Street, New York, New York 10120