NEWS RELEASE
CONTACT: Peter D. Brown
Vice President, Treasurer
and Investor Relations
Foot Locker, Inc.
(212) 720-4254
NEW
YORK, NY, July 21, 2004 -- Foot Locker, Inc. (NYSE: FL), the New York-based
specialty athletic retailer, today announced the launch of the adidas
“Garnett,” the first signature shoe of reigning NBA Most Valuable Player, Kevin
Garnett (KG) of the Minnesota Timberwolves.
KG’s
shoe releases with two distinct styles, a performance model, the Garnett, as
well as two off-court versions, the KG Attitude Mid and KG Attitude Low. The entire collection, advertised
exclusively at Foot Locker and Champs Sports (also available at Eastbay), reflects
KG’s creative input in both function and fashion.
KG
kicked-off the winning partnership with Foot Locker, Inc., by joining
executives at the Company’s National Leadership Conference in Las Vegas last
week.
“Being
named the NBA Player of the Month a record four times during the 2003-2004
season, KG has made a statement both on and off the court,” said Rick Mina,
President and Chief Executive Officer, Foot Locker, Inc. – U.S.A. “We’re
excited to be the exclusive destination for this hot young talent’s first
signature shoe.”
The
Garnett performance shoe releases July 21, 2004 for $100, followed by the KG
Attitude Mid for $75 and KG Attitude Lo for $70, on August 13, 2004. All shoes will be available in two
colorways, white/blue and black/silver.
The
shoe launches are supported by a fully integrated ad campaign created by
180/TBWA San Francisco (TBWA\CHIAT\DAY San Francisco), which debuted July 19,
2004. The campaign illustrates KG’s
role as team leader and his commitment to his teammates, fans and family, in
both his professional and personal life.
TV
spots run on Fox, WB, ESPN, and MTV, to name a few. In addition, there is a major print push with a 3-foot pullout
poster in July issues of magazines such as The Source, Slam and Dime. Digital ads will run on ESPN, yahoo!, MSN
and Launch websites, directing consumers where-to-buy at footlocker.com.
Another on-line component includes a website featuring interactive video, KG
interview snippets and music downloads.
The entire campaign will be supported in Foot Locker, Inc. stores with
point-of-sale materials.
Foot Locker, Inc. is a
specialty athletic retailer that operates approximately 3,900 athletic retail
stores in 17 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady
Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its
direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading
provider of athletic footwear and apparel.
This press release contains forward-looking
statements, which reflect management’s current views of future events and
financial performance. These
forward-looking statements are based on many assumptions and factors detailed
in the Company’s filings with the Securities and Exchange Commission, including
the effects of currency fluctuations, customer demand, fashion trends,
competitive market forces, uncertainties related to the effect of competitive
products and pricing, customer acceptance of the Company’s merchandise mix and
retail locations, the Company’s reliance on a few key vendors for a majority of
its merchandise purchases (including a significant portion from one key
vendor), unseasonable weather, risks associated with foreign global sourcing,
including political instability, changes in import regulations, disruptions to
transportation services and distribution, and the presence of severe acute
respiratory syndrome, economic conditions worldwide, any changes in business,
political and economic conditions due to the threat of future terrorist
activities in the United States or in other parts of the world and related U.S.
military action overseas, the ability of the Company to execute its business
plans effectively with regard to each of its business units, including its
plans for the marquee and launch footwear component of its business, and its
plans for the integration of the Footaction stores. Any changes in such assumptions or factors could produce
significantly different results. The
Company undertakes no obligation to update forward-looking statements, whether
as a result of new information, future events, or otherwise.
# # #
Foot Locker, Inc., 112 West 34th
Street, New York, New York 10120